Sunday, October 30, 2005

She gets it!

A pertinent question, courtesy of columnist Ann Marie McQueen, writing in today’s Lifestyle section of The Ottawa Sun: "Why won't Steve Salerno make the millions the subjects of his new book Sham: How the Gurus of the Self-help Movement Make Us Helpless will?" she asks, referencing the Brit version, which was just released last month. She continues, "Will his failure to turn his words to gold have anything to do with the fact that, despite painstaking research and a timely topic, he has failed utterly to come up with a grabby new slogan like He's Just Not That Into You or co-opt an old one like Don't Sweat the Small Stuff?"

Hmmm. Two thoughts here. First of all, drat! Obviously Ms. McQueen got hold of my royalty statements! Also, to be honest, I kinda thought the whole SHAM/Helpless conceit was pretty darn clever in its own right. But her point is well taken. You don’t get rich in America by telling it like it is. A book titled Hey, Maybe You Can Do It—and Maybe You Can’t ain’t gonna sell a ton of copies, after all.

Even though it’s the truth...

1 comment:

Anonymous said...

Should've stuck with "Hyping Hope"...