Tuesday, January 10, 2006

The secret to THEIR success?

I've gotten a few emails regarding an upcoming "worldwide event!" called The Secret. This has been promoted through so-called viral marketing (iPod-casts, shotgun emails, phantom blog posts, etc.) as well as a more conventional ad campaign, including a slickly produced, almost eerie trailer that builds the whole thing up without ever specifying what The Secret really is. (After all...it's a secret.)

I did some digging and came across this comment from one of the producers of the show, which is set to run "worldwide" in February (durings sweeps week, perhaps?): "With the knowledge from The Secret there is not anything any human cannot be, do or have...not a single thing. No limits whatsoever. It doesn't matter where anybody is now--it doesn't matter if they're sleeping in a park, if they're totally broke, it doesn't matter if they're not well, it doesn't matter if their relationships are a mess. It doesn't matter where they are, when they gain this knowledge and when they apply and use The Secret in their life, their lives will totally change."

Wow.

Now, without having watched a single frame of the actual show, I'm nonetheless prepared to go out on a limb and dismiss the whole thing as a load of crap. "No limits whatsoever"? So if I've got seven felony convictions, and I'm presently, in fact, doing a 7-to-20 stretch for armed robbery--but I'm determined to run against Hillary in a few years--I just need to watch this one show? If my substance-abusing friends and I are, indeed, penniless and sleeping in a park, with our lives in ruins, it's only a matter of time before we all have our own branded hotel chains, a la Donald Trump? Or, say I'm a double-amputee in the terminal stages of leukemia ("it doesn't matter if they're not well..."), I can still make my reservations for Beijing, where I'll be competing in the 2008 Summer Olympics?

I know--my examples are ludicrous. And that last one may be insensitive to boot. Hey, I'm not the guy who said there wasn't "anything any human cannot be, do or have," remember? "Not a single thing."


That said, I have no doubt that hordes of bright-eyed viewers will be tripping over those Tony Robbins deluxe boxed sets they got for Christmas to watch The Secret, and at least some of them will tout its message as "the most inspiring thing I've ever seen...!" Do me a favor. If you're in that category, call me from the Oval Office a few years from now; I'd be delighted to hear from you.

8 comments:

Rodger Johnson said...

Okay, The Secret trailers make for riveting entertainment, but the "clues" -- given in your choice of QuickTime, Media Player or Flash formats -- are nothing but movie teasers. Sadly, no real clue. Like that's any surprise.

Oh, wait -- I think I'm having a premonition...nope that was just gas. Kinda like SHAM -- the movement -- not the book.

Steve Salerno said...

Thanks, Rodg. Good to have you back. What's weird is that even though the book is enjoying a bit of a resurgence, thanks mostly to my L.A. Times column of Jan. 1, I've also been getting a fair amount of cynical feedback, suddenly, through my web site; three nasty emails about SHAM (the book--not the movement) today alone. Sounds like maybe somebody "on the other side" read the Times piece, too, took umbrage, and decided to organize a let's-annoy-Salerno campaign?

Anonymous said...

Nothing new about the so-called secret. The book seems to contain the same standard self help psychobabble, the main message: your thoughts create your reality

Here is an excerpt from the book:

http://charleshaanel.wwwhubs.com/tmks.htm

Anonymous said...

Here is a link that is more detailed

http://www.psitek.net/pages/PsiTekTMKSContents.html

Magicfuture5 said...

Steve,

I think you reveal yourself too much in this post. It's one thing to criticise existing material (and god knows a lot of it needs to be criticsed) but who's to say what this thing will be like? Of course the claims made for it are wide of the mark but isn't that true of most advertising and marketing?

I'm amazed frankly at the advertising and marketing that has gone into this production and yes, I admit it, I am interested to know what it's about. Maybe there will be something of interest in it, maybe not but I don't think a hefty does of cynicism at this stage does you any favours. Just my view

Anonymous said...

Since I have known the material to get into the hands of people with bonafide OCD or clinical anxiety and threw them over the deep end into serious phobias. I do believe that our thoughts create our reality (goal setting) but within the range of sanity since last I checked humans don't have the capacity to grow wings and fly south for the winter. The Secret is very dangerous as is What the Bleep and the Ramtha connection. I wish you would be on 60 minutes with this expose because the New Age mumbo jumbo is fast becoming a mental health danger.

These kinds of things have gems of truth to them BUT ... they appeal to people who are get-rich-quick nuts who want instant gratification ... a common emotion in this consumer society. But last I checked anything of real value takes time. The Millionnaire Mind Intensive is another one of these shams that appeal to the insecure and desperate and guillable to reductionism. North America is losing its common sense.

BeeSA said...

Greetings from sunny South Africa. Steve, you have really opened a can of worms with SHAM and I am delighted that someone has had the courage and the insight to do this. I haven't read your book yet but I am trying to track down a copy here in SA.

Mid '06 to mid '07 saw me being sucked into the vortex of delusion by the New Age Movement where so much seemed to make sense to me. After being subjected to blatant mind-control by a person who I now deduce to be a clinically defined new-age-psychopath who is deeply into The Secret and all the rest of the SHAMS, to my horror I realised that the New Age Movement is a haven for these very unsavoury characters (psychopaths). The nature of the unwritten 'rules' in New Age allows free reign for the psychopath to act out fully AND with encouragement, which means what? Many of these self-help books are being written by people with severe mental disorders... just what the world needs: life-changing instruction from true whacko's. The garbage of humanity.

The effect on my own psyche was nothing short of devastating and I am still recovering. The experience was emotionally, mentally and spiritually destructive, leaving me questioning my own sanity, morals and existence. The process has been painful to extremes I have never known in my 42 years and since I grew up in an urban war I have known trauma, but nothing like this. FEW medical therapists are able to help victims simply because they have not studied the disorder. Why study something that has no cure for the patient? They have neglected the victims but I think this is creating a huge 'wake up call' in the world of REAL psychology simply because of the increase in destroyed souls. Self-help stuff is BREEDING a narcissistic movement in mankind.

I am doing all I can to show people the truth behind all this nonsense by posting this link in as many places as possible (http://www.stuartdavis.com/node/1138) and I have had communications with Mr Davis and Alan Kazlev (both true spiritual gurus). I am also actively involved with a website for victims of psychopathy where I have found people who have been exposed to similar events. (www.lovefraud.com) Many people are appalled at this modern psuedopsychology and the implications it's having on humanity. This is severe. (Houston, we have a problem!!)South Africa is much like the USA in this sense as this trend is growing rapidly here too. Cape Town boasts a large population of hippy freaks. Their false promises of healing and mental wellness are sucking the people into the delusion.

I have, over the past year, developed an intellectual interest with all of it, psychopathy, narcissism, new age bullshit and self-help crap. I'm no guru in the field (pardon the pun) but would like to become more involved. If I can help just one person from self-destructing in this manner then my own trauma hasn't been in vain.

If there is anything I can assist with in getting your research 'out there' in South Africa please let me know. I am willing to help where I can. I can be contacted by email on expo_zay@yahoo.co.uk which is an email address I use for this purpose.

In ending, wouldn’t it just be the greatest thing if YOU were interviewed by Oprah? Hehehe. Keep well and God speed to you in bringing the truth into the open.

Regards
Belinda

BeeSA said...

Greetings from sunny South Africa. Steve, you have really opened a can of worms with SHAM and I am delighted that someone has had the courage and the insight to do this. I haven't read your book yet but I am trying to track down a copy here in SA.

Mid '06 to mid '07 saw me being sucked into the vortex of delusion by the New Age Movement where so much seemed to make sense to me. After being subjected to blatant mind-control by a person who I now deduce to be a clinically defined new-age-psychopath who is deeply into The Secret and all the rest of the SHAMS, to my horror I realised that the New Age Movement is a haven for these very unsavoury characters (psychopaths). The nature of the unwritten 'rules' in New Age allows free reign for the psychopath to act out fully AND with encouragement, which means what? Many of these self-help books are being written by people with severe mental disorders... just what the world needs: life-changing instruction from true whacko's. The garbage of humanity.

The effect on my own psyche was nothing short of devastating and I am still recovering. The experience was emotionally, mentally and spiritually destructive, leaving me questioning my own sanity, morals and existence. The process has been painful to extremes I have never known in my 42 years and since I grew up in an urban war I have known trauma, but nothing like this. FEW medical therapists are able to help victims simply because they have not studied the disorder. Why study something that has no cure for the patient? They have neglected the victims but I think this is creating a huge 'wake up call' in the world of REAL psychology simply because of the increase in destroyed souls. Self-help stuff is BREEDING a narcissistic movement in mankind.

I am doing all I can to show people the truth behind all this nonsense by posting this link in as many places as possible (http://www.stuartdavis.com/node/1138) and I have had communications with Mr Davis and Alan Kazlev (both true spiritual gurus). I am also actively involved with a website for victims of psychopathy where I have found people who have been exposed to similar events. (www.lovefraud.com) Many people are appalled at this modern psuedopsychology and the implications it's having on humanity. This is severe. (Houston, we have a problem!!)South Africa is much like the USA in this sense as this trend is growing rapidly here too. Cape Town boasts a large population of hippy freaks. Their false promises of healing and mental wellness are sucking the people into the delusion.

I have, over the past year, developed an intellectual interest with all of it, psychopathy, narcissism, new age bullshit and self-help crap. I'm no guru in the field (pardon the pun) but would like to become more involved. If I can help just one person from self-destructing in this manner then my own trauma hasn't been in vain.

If there is anything I can assist with in getting your research 'out there' in South Africa please let me know. I am willing to help where I can. I can be contacted by email on expo_zay@yahoo.co.uk which is an email address I use for this purpose.

In ending, wouldn’t it just be the greatest thing if YOU were interviewed by Oprah? Hehehe. Keep well and God speed to you in bringing the truth into the open.

Regards
Belinda