Thursday, March 30, 2006

Judging a hook by its cover?

In its continuing efforts to maximize sales of SHAM, my publisher has come up with a newly redesigned cover for the paperback version, due out in June. Here it is: Comparing this to the orginal, one can clearly see the changes that have been made, and also what my publisher, in its infinite wisdom, is out to accomplish in sales-hook terms:Apparently we're now going after that segment of the marketplace that abhors deep red but gets all weak-kneed over anything orange, especially when one also puts a blue-green background behind an egg....

4 comments:

Anonymous said...

I like the new cover. It has more pop to it.

Anonymous said...

The original cover is strong, so I guess the publisher just wanted to tweak the new one. Trust me, it could have been worse!

Anonymous said...

Is your post title a typo ("hook" for "book") or a pun?

Steve Salerno said...

It's a pun--and evidently not a very good one, inasmuch as you're one of three people who've already asked about it. In my defense, notice that in the text of the post, I do make reference to "what my publisher...is out to accomplish, in sales-hook terms." I thought that would clear things up... Think again, Steve.