Friday, September 08, 2006

Join Tony Robbins in remembering 9/11.

I didn't write that heading. Tony did. It appears in the subject line of a spam-mail I received yesterday from the Anthony Robbins Companies. Following is the main sales copy:

"As we approach the fifth anniversary of the 9/11 attacks, Tony Robbins invites and encourages you to reflect upon and learn from this monumental tragedy by experiencing Negotiating Conflict: Leadership in Times of Crisis, an inspiring and educational film featuring actual LIVE footage from a leadership event Tony was conducting at the time of the 9/11 attacks.... Witness transformations never before seen outside of Tony’s events, as he goes one-on-one with real people facing the most intense emotion of their lives, and discover the process Tony uses to resolve both internal and external conflicts, creating an environment of peace that continues to impact others around the world."

Make of it what you will.

8 comments:

acd said...

I remember you wrote about TR doing precisely the same thing--capitalizing on a holiday/remembrance day--around Mother's Day and Memorial Day. His solicitations are obviously becoming increasingly tasteless. He might as well advertise: "9/11 ONE DAY ONLY SALE! Get half off all conflict-resolution seminars!" Seriously, the verbiage isn't hiding the tactless nature of what he's doing here. TR has single-handedly proved that truly nothing is sacred to these people.

Cosmic Connie said...

This really nauseates me. Unfortunately, 9/11 has been and will continue to be exploited not only by politicians, but by the professional hustledorks. You'd expect such exploitation from the pols, but it would be nice if the self-help giants could err on the side of simple human decency once in a while...

RevRon's Rants said...

Keep in mind that the hustledorks and other self-help "gurus" follow a collective collective mission statement, which is to help one's self at every opportunity. And they are doing just that!

Anonymous said...

This morning I shuffled out of bed only to retrieve a just recorded message on my answering machine. The "wound up" voice on the recording was that of an irate woman complaining about her husband's opponent spreading lies about him. I didn't realize elections were just around the corner. What kind of campaigning is this? She sounded like an idiot. I felt like I was in the middle of some junior high school bitchfest between two catty girls. I was immediately turned off by her incessant crusading. I figured if she can't be detached from this particular milieu or she simply can't take the heat, she should get out my kitchen (on my answering machine). After I turned off the message I thought to myself, why couldn't she discuss her husband's positive qualities for the job? Instead she chose to bring her opponent down to a less than desirable character by ranting and raving. Nice sales pitch lady ... think I'll vote for your spouse's opponent. :^)

Rodger Johnson said...

Although I think TR is trying to pad is own wallet from an American tragedy -- one that even the media is resurrecting for its own profits and ratings -- the ad copy is written pretty well.

Steve, I don't know the marketing scope and tactics supporting SHAM -- the book not the movement -- but take note of TR's tactics.

You too can use 911 to promote your book. There's opportunity there. Glibness aside -- copywriting can create some serious buzz. And, connecting X -- say SHAM -- to current events makes the copy all that more compelling.

Think about it...

Anonymous said...

Careful people, TR is litigious lately! No slight is too small for him to sue over, Google him and see for yourself. But I concur entirely with the gist here and applaud you for telling it like it is.

Anonymous said...

Hey Steve,

Is Robbins related to the Baskin-Robbins folks? One of the sons of that family has become a leading crusader for the environment and responsible eating. Maybe Tony sees himself as a crusader as well! (Cynical comment suppressed about what he's crusading for--after all, I don't want to be sued!)

Anonymous said...

Tony Robbins WOW
Fill people up with fuzzy wuzzy feel good tripe. Remember just change your global metaphors and the "success" will come a knocking.