Tuesday, July 03, 2007

P.S. to 'cure for the race'

On a whim, your fearless antihero went to Barack Obama's website and registered to run a blog from there. It was shockingly easy. (I wonder how closely they'll monitor content and/or how long they'll continue to allow unrestricted access as the campaign heats up.) Anyway, here's a link to what I posted today. We'll see what this generates. If anything.

Uhhh, hang on.... I think I hear someone at the door....


Anonymous said...

Slightly off topic, but I was browsing the web very early this morning and noticed that McDonalds is doing a funny satire web campaign of a recovery group. I remember you posted that Kia was doing a satire of The Secret in their marketing campaign and thought you might enjoy. It's called the Center for the Morning Impaired. I assume they are selling thier breakfast menu, but most of the content simply slams the recovery movement. Maybe they read your book. http://www.morningimpaired.com/gcm2007

Steve Salerno said...

Yeah, Anon, as noted, there are more and more advertisers who are gently (or not so gently) tweaking the self-help movement. I think that the astounding success of The Secret--the fact that it was taken so seriously by much of mainstream America--was the final straw to advertisers who regarded their clientele as "more sophisticated," and who thus would be receptive to a message that satirized such books and other regimens. (I.e. kind of like the market for the book, "What's the Matter With Kansas?")

Although... YOu can't really say that McDonald's plays to a sophisticated demographic. So who even knows?