Tuesday, March 24, 2009

But wait...there's more!

Specifically, there's my review of the new Remy Stern book by that name in Friday's Wall Street Journal. It's about infomercials and I recommend it. You don't know as much about the realm as you think you do.

4 comments:

Cosmic Connie said...

That's a well-written review, Steve. The first thing I did was search your piece for Kevin Trudeau's name, and to my surprise I didn't find it. But then towards the end I saw you mentioned several of his dubious products. (And you're right; fines and even prison sentences don't do much to stop the serial scammers.) I'm looking forward to reading Stern's book.

Steve Salerno said...

Connie: Never underestimate the impact of editing. :) There were a number of things in the original version that didn't make it into the published version, including, yes, a mention of our friend KT. Did you know that Trudeau actually met a future business partner while behind bars for his previous transgression? These guys can turn anything into a business opportunity!

But it was my fault. I used to tell my writing students all the time, "If you want the piece to run pretty much the way you wrote it, (a) write it really, really well, with your target market in mind, and (b) turn it in at the proper length." I majorly violated (b), turning in a 1200-word review for a 900-word slot. So naturally things had to go, and I have no one to blame but myself.

Anonymous said...

Steve, I ordered the book on your recommendation, so I'm holding you responsible if it disappoints!

Rational Thinking said...

Enjoyed your review - the books sounds like a good read. I'll look out for it.