(In honor of the holiday, a brief digression from our "sex and self-help" theme.)
Have you seen this one? Take a gander, then we'll talk.
"I'm here," he says, after the lightning bolt. You're here? BFD. Like your presence is gonna make a difference if lightning actually strikes? (Besides, if he were my guy, I'd be genuinely worried that his nose might serve as a lightning rod.* Jesus...) But that's not the point, of course. The point is that she's just such a helpless little fragile thing that she couldn't possibly survive the storm and its thunderclaps psychologically intact were it not for the presence of Her Rock.
Speaking of her rock, that's when he gives her the diamond. Part of Kay's "love's embrace" collection. At which point we get the tagline:
Surround her with the strength of your love.
("Motion sickness bags are located in your seat-back pocket, for your comfort during flight....")
And then, the piece de resistance, from her: "Don't let go. Ever." Of course, she says this only after getting the jewelry.
Sigh. I've concluded that I take these things way too seriously—I should just laugh it all off, or maybe groan it all off—but I can't help thinking that these ads reinforce our worst tendencies and stereotypes...and I wonder why gals in particular aren't livid. Do diamonds really mean that much to you?
* No, I've got no business talking about noses. But you don't see me doing TV commercials, do you?)